We create scalable companies with authentic voices and partner with Hollywood creatives who share our vision, passion and ethos
Founded in 2011, FactoryMade has created, managed and served on the board of a portfolio of minority-led businesses, food and lifestyle companies, hospitality businesses and kids and family entertainment properties.
– Founded El Rey Network with filmmaker Robert Rodriguez and a $130 million investment from Univision
– Reimagined Mexico’s dominant Lucha Libre sports wrestling league with MGM and television producer Mark Burnett
– Acquired and restructured African American led Kick Punch Studios with Skip Chaisson from Ridley and Tony Scott’s RSA Films
FOOD & LIFESTYLE COMPANIES
– Expanded Miraval brand into Olive Oil business with Marc Perrin and Jolie-Pitt family
– Invested and guided the launch of Salted, a revolutionary new culinary network
– Developed retail’s first integrated e-commerce gaming platform HSN Arcade.
– Developed The Private Suite at LAX with funding secured from TPG
– Developing the Art District in Park City, Utah
KIDS & FAMILY PROPERTIES
– Spearheaded creation of Hasbro’s entertainment businesses including Hasbro Studios, the Transformers franchise, the G.I. Joe franchise, the My Little Pony franchise and the Hub television network; raised $300M in debt to fund production and asset creations
– Developing Nano, a multi-platform STEAM-based network for kids 5-12
– Served as media advisors for Telefonica, Hasbro, HSN, Tivo, JCPenny/John Legend as well as The RTL Group.
Mitsui & Co., Japan’s second-largest general trading company, is venturing into Hollywood with a minority stake in a media-company incubator. Read the original article on Bloomberg.com by Lucas Shaw Nov. 19 (Bloomberg) — Mitsui & Co., Japan’s second-largest general trading company, is venturing into Hollywood with a minority stake in...
Startup incubator FactoryMade Ventures landed deals with Comcast and private equity investors on the road to launching its joint-venture El Rey Network, an English-language TV channel for Latinos. Original Article on Variety.com Executives: John Fogelman and Cristina Patwa John Fogelman and Cristina Patwa Co-CEO and CEO FactoryMade Ventures Startup incubator...
Welcome to Lucha Underground, the Boyle Heights wrestling promotion where the line between fan and fighter is crossed as easily as the ring ropes. Read the original article on LATimes.com By JAMES QUEALLY Fidel Bravo was minding his own business, eyes locked on the fight happening 5 feet away, when a...
Danny Trejo has joined the cast of Robert Rodriguez’s “From Dusk Till Dawn: The Series” on his El Rey Network, the cabler announced Wednesday.Read the original article on Variety.com Elizabeth Wagmeister @EWagmeister Trejo appeared in the film franchise, as Razor Charlie, but won’t be reprising his original role — he’s set to...
For the first year of its on-air life, the El Rey Network has been about as DIY as any microbudget indie movie ever was, an apt trait, given the net’s origins.Read the Original Article on Variety.com Cynthia Littleton Managing Editor: Television @Variety_Cynthia For the first year of its on-air life, the El Rey Network...
Toys Now Get Same A-List Perks as Top Stars: Stretch Armstrong, Barbie and Big Wheel, Too By LAUREN A.E. SCHUKER Updated Nov. 6, 2009 12:01 a.m. ET LOS ANGELES — This town’s top celebrities have long had more than their fair share of plastic parts. Hollywood’s newest movie stars are...
“Lucha Underground” is delivering an all-new, 40-episode, third season, on El Rey Network which continues 8 p.m. ET/PT Wednesday, Sept. 28 with Chavo Guerrero Jr. vs. Dragon Azteca Jr. The guest referee is Rey Mysterio Jr.Rey Mysterio Jr. takes a new role as the guest referee for the Dragon Azteca...
The pitch meeting wasn’t going as planned. John Fogelman and Cristina Patwa, founders of entertainment business incubator FactoryMade Ventures, wanted movie director Robert Rodriguez to help them create an English-language cable network for Latinos. At an evening sit-down in mid-2011, in the dimly lighted bar in the Four Seasons Hotel...
As the CEO of FactoryMade Ventures, John Fogelman leverages relationships with leading talent in Hollywood to craft venture-building opportunities. Prior to FactoryMade, Fogelman was a top agent and board member at William Morris Endeavor (WME). As overseer of the worldwide Motion Picture and Strategic Planning & Business Development departments, he was one of the principal architects of the merger between legacy WMA and Endeavor.
A veteran agent, Fogelman’s clients included prominent talent such as J.J. Abrams, Michael Bay, Selma Hayek, Courteney Cox Arquette, Whoopi Goldberg, Kevin Spacey and Eric Bana as well as corporate clients Hasbro, Inc. and HSN. In 2010, Vanity Fair recognized 3 of his clients: Bay and Abrams in the Hollywood Top 10 and Hasbro as the “prestige supplier of film properties.”
Fogelman’s prior work includes helping to design the businesses for Bad Robot, Bay Films and Platinum Dunes, and creating Bad Robot’s film deal at Paramount and TV production pact with Warner Brothers Television.
Fogelman also led a team that signed and expanded Hasbro’s entertainment businesses. In Hasbro’s film business, he helped devise a strategy that involved top writers and directors early on in the creative and toy-development process. In addition to enabling feature films for the Transformers, GI Joe and Battleship films, his group created and brokered a slate of Hasbro films at Universal Pictures.
In Hasbro’s TV and digital business, Fogelman’s team brokered, advised and negotiated the formation of a joint venture between Hasbro and Discovery Communications. This venture included the rebranding of the Discovery Kids television network to the HUB and the creation of a website dedicated to high-quality children’s and family entertainment built around some of Hasbro’s brands.
In early 2010, Fogelman’s team signed HSN to create multi-media expansion opportunities for the company, particularly in casual and social gaming and the feature film sponsorship arenas.
Fogelman began his career at KPMG Peat Marwick, where he was accredited with a CPA. He holds an MBA from the UCLA Anderson School of Business and a B.S. from the University of Southern California. Fogelman is married with 3 children and serves on the board of directors at the UCLA Children’s Hospital.Dismiss
As Co-CEO of FactoryMade Ventures, Cris Patwa leads FactoryMade as a boutique incubator that creates new ventures in media and entertainment. She oversees the company’s partnerships with renowned global corporations and marquee Hollywood talent to cultivate concepts to execution.
Under her leadership, FactoryMade combines the creation of rich content with the strategic use of traditional and emerging distribution platforms to deliver compelling entertainment experiences to hundreds of millions of people around the world. Her vision has led to numerous awards and recognition for FactoryMade’s partners and clients, with her work involving companies such as Hasbro, HSN, Telefonica, RTL Group, Intel, Procter & Gamble, Clorox and JC Penney as well as talent such as Robert Rodriguez, Thom Beers, Alicia Keys, Whoopi Goldberg, Michael Bay and JJ Abrams.
Patwa was previously the Worldwide Department Head for WME’s Strategic Planning & Business Development division, where she presided over large-scale initiatives with Fortune 500 firms. In 2010, she worked with HSN to launch the retail industry’s first fully-integrated digital gaming and commerce platform, HSN Arcade. In 2009, she managed the formation of a $600M joint venture with Hasbro and Discovery Communications that created Hasbro’s television studio and launched the HUB television network.
Prior to WME, Patwa presided over $680M in revenues for Disney/ABC Television Group from over 40 business development projects for their television shows. She managed relationships with 14 traditional and new technology distributors, which resulted in her group being the first media company to put television content on iTunes and to introduce an ad-supported full episode player online.
Earlier in her career, Patwa was a strategic consultant for Deloitte, where she ranked in the top 5% globally and led projects for Citibank, JPMorgan Chase and Nissan. She also conducted strategic planning work for Twentieth Century Fox’s domestic and international film businesses.
Patwa earned her MBA at UCLA, a Certificate in Strategy and Decision Risk Management from Stanford University and a Certificate from the International Gaming Institute at UNLV. She graduated magna cum laude from Boston University with a BSBA in Accounting and MIS, and is a licensed CPA in California.Dismiss
Michael Francis leads global consumer products for FactoryMade guiding some of the world’s top brands into new ventures in tv, film and merchandising.
He also serves as Chief Global Brand Officer for DreamWorks Animation. In this role, Francis is responsible for the Company’s worldwide branding initiatives, including the branding of all of the intellectual property associated with the studio. Additionally, he is responsible for licensing and consumer products efforts as well as franchise management activities.
Francis previously served as Chief Executive Officer and Founder of Farview Associates, LLC, a global brand agency representing a diverse slate of retail, design and celebrity partners. Prior to this, he was President of J.C. Penney, where he oversaw marketing, merchandising, design and global sourcing. Prior to J.C. Penney, Francis spent more than 26 years with the Target Corporation, ultimately serving as Executive Vice President and Chief Marketing Officer. He was responsible for all marketing, communications and advertising operations.
Advertising Age has named Francis one of the nation’s top marketers and Fast Company has listed him as one of the Top Ten Creative People in marketing and advertising.Dismiss
Douglas Gardner constructs financial models and related analyses for each of FactoryMade’s ventures and other initiatives. Douglas also builds these analyses into each of FactoryMade’s business cases for presentation to various audiences.
Prior to joining FactoryMade, Douglas worked for eight years in the Entertainment, Media, and Communications Advisory practice at PricewaterhouseCoopers. During his time at PricewaterhouseCoopers, Douglas worked on a variety of projects for several film and television studios, including NBC Universal, Warner Bros., DreamWorks Animation, The Weinstein Company, and Carsey-Werner, as well as several other entities in the entertainment and media space, including the Screen Actors Guild, the American Federation of Television and Radio Artists, the Motion Picture Association of America, Microsoft, and Hewlett-Packard. His work at PricewaterhouseCoopers included piloting a new talent compensation model for paying actors who appear in television commercials, creating a Detailed Market Assessment of the broadband, mobile, and VOD short-form content marketplaces, examining potential funding and payback mechanisms for the rollout of digital and 3D cinemas in the U.S., and analyzing the historical and forecasted performance of the film industry.
Before PricewaterhouseCoopers, Douglas worked as an NBC Page in Burbank, for Morgan Creek Productions in its International Distribution Department, and in Universal Pictures’ Story Department.
Douglas holds a Bachelor of Science with Honors in Management Science and Engineering from Stanford University.Dismiss
Shane is a globally celebrated creative entrepreneur & author, whose leadership in marketing & product innovation spans across publishing, digital and entertainment. An Emmy-nominated digital producer and publisher of several top-rated apps, he has been featured in a number of publications and sites, such as Vice, Entereprenuer Magazine and Techcrunch.
In 2012, he co-founded Magic Mirror, producers of the popular ElfYourself app, which has garnered over 50 Million Downloads to date.
In 2015, he joined FactoryMade Ventures as SVP/Chief Digital Officer, where he guides the creative, digital and marketing strategy for the Hollywood incubator that partners with marquee talent to cultivate concepts to execution. Most recently, he led the group’s effort to launch a new STEAM-based kid’s television network, Nano, delivering unique IP and an innovative, multi-platform approach to learning.
Prior to FactoryMade, Shane served as the CDO for one of the country’s leading fundraising consulting firms, DSA, and pioneered the #PraytoEndEbola & #HelpEbola campaigns, garnering the highest award in the industry, The Gold Award for Fundraising Success.
Shane also led digital marketing for HarperCollins, reporting to then Chief Digital Officer, Charlie Redmayne. Guiding efforts to build a direct-to-consumer marketing strategy for high-profile authors, he pioneered the LiveStream Author Series and other notable platforms contributing to the success of a number of New York Times Best Selling titles.
He began his career at Fox Television Stations leading interactive sales and marketing. During that time, he was named to Rupert Murdoch’s Creating The Future Group and garnered an Emmy Nomination for Interactivity as the Creator/Developer of NYTrafficAuthority.
Shane is a graduate of Rhodes College with a degree in Philosophy. He is married, with three children and lives in Santa Monica, CA.Dismiss
Aaron Telch leads strategy and operations for FactoryMade’s new media and food ventures, as well as supports ongoing business development efforts.
Aaron is integral to the business planning process, which entails developing financial models, product strategies, and operating plans to prepare the ventures for financing and launch. In addition, Aaron evaluates new business development and investment opportunities, including performing due diligence and putting together valuation analysis and deal terms.
Prior to joining FactoryMade, Aaron attended business school at Wharton. While at Wharton, he worked for YouTube in Content Partnerships, developing approaches to increase programming, viewership, and monetization for the largest YouTube channels.
Before business school, Aaron worked at MTV Networks as Manager of Strategy & Business Development. At MTV, he was part of a team that sourced new business opportunities to extend and monetize MTV’s brand and programming. Aaron was responsible for putting together financial models and business plans for business development deals, including licensing, joint ventures, and acquisitions.
Prior to MTV Networks, Aaron worked for three years in investment banking for Morgan Stanley and Bank of America. In his roles, he conducted market research and valuation analysis, and executed debt capital raises for companies primarily in the energy and consumer/retail industries.
He holds a Bachelor of Arts Degree, Magna Cum Laude, in Economics from Brown University and a Master’s Degree in Business Administration with Honors from The Wharton School of Business.Dismiss