Original Article on Variety.com
Executives: John Fogelman and Cristina Patwa
John Fogelman and Cristina Patwa
Co-CEO and CEO
Startup incubator FactoryMade Ventures landed deals with Comcast and private equity investors on the road to launching its joint-venture El Rey Network, an English-language TV channel for Latinos. Comcast agreed to carriage and private-equity-owned Univision Communications is the funding partner in El Rey. Fogelman says an “incredible amount of research and listening” was involved in fashioning a compelling pitch. The Univision investors “helped with distribution, ad sales and capital markets,” he adds. FactoryMade is led by Fogelman, founding board member of William Morris Endeavor, and WME’s former strategic planning chief Patwa. Filmmaker Robert Rodriguez is also partnered in El Rey.